Social Media Strategy | TOP 3 Platforms For Selling Products Online
Choosing the best social media platform for your business is going to depend on who your target audience is, where they prefer to hang out at online and your end goal for your business.
Knowing your target audience is one of the key strategies that you want to base your social media marketing strategy upon.
WHY?
Because you don't want to waste precious time and energy advertising or marketing your business's products or services to the wrong people. People who are not interested in what you offer and who will ultimately never become interested in your offer.
HERE ARE 3 STEPS YOU WANT TO TAKE TO CHOOSE THE BEST SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS:
Step 1. Who do you want to reach?
Are they male or female, what are their ages, what do they do, what are they interested in as well as where do they live? If you're target audience, let's say are males, then you wouldn't want to focus too much of your energy on a platform such as Pinterest. Why? because a larger majority of the people who use Pinterest are female. This would mean advertising and marketing efforts that would bring little to no ROI concerning your brand's end goal !
Step 2. Where do they hang out at?
Piggy-back off of the previous question and my response you can see why it is important to choose a platform that your audience prefers to hang out at, It will help to drive more traffic to your website, increase email sign ups and ultimately sales, because your audience are able to find you and your business somewhere they already visit on a regularly basis.
Step 3. What is your END goal?
Do you just want to build brand awareness or do you want to drive sales? A social media platform such as Twitter is great for building brand awareness as well as pushing potential customers to your website, but it may not be the best option for increase your brand's sales conversion rates. Therefore you also want to consider creating a social media strategy around why you are using each platform, if you decide to choose more than one! If it is only for brand awareness, stick to building up your authority in your chosen niche on those platforms and use others to drive sales.
LIST OF SOCIAL MEDIA PLATFORMS:
Social media platforms are listed below according to age, gender & reach. What you want to do is match the platforms that best fit your brands goals, target audience and purpose
Active monthly users
- Facebook has 2.7 billion monthly active users
Income
- $30,000 K - $100K
Age of internet users who use Facebook
- 86% of people ages 18-29 use Facebook
- 77% of people ages 30-49 use Facebook
Gender
- 54% of Facebook users are female
- 46% of Facebook users are male
Active monthly users:
- Pinterest has 322 million monthly active users
Age
- 34% of people ages 18-29 use Pinterest
- 35% of people ages 30-49 use Pinterest
Income
41% of households with an annual income above $75,000 use Pinterest
Gender
- 70% of Pinterest users are female
- 30% of Pinterest users are male
Active monthly users
- Instagram has 1 billion monthly active users
Age
- 67% of people ages 18-29 use Instagram
- 47% of people ages 30-49 use Instagram
Income
- 46% of households with an annual income between $80k-$100k use Instagram
- 60% of households with an annual income above $100,000 use Instagram
Gender
- 51% of Instagram users are female
- 49% of Instagram users are male
Monthly active users
- LinkedIn has 260 million monthly active users
Age
- 21% of people ages 18-24 use LinkedIn
- 60% of people ages 25-34 use LinkedIn
Income
- 50% of households with an annual income between $80k-$100k use
- 60% of households with an annual income above $100,000 use LinkedIn
Gender
- 43% of LinkedIn users are female
- 57% of LinkedIn users are male
YouTube
Active monthly users
- YouTube has 2 billion monthly active users
Age
- 81% of people ages 15-25 use YouTube
- 71% of people ages 26-35 use YouTube
Income
- 83% of households with an annual income of less than $30,000 use YouTube
- 81% of households with an annual income between $30k-$60k use YouTube
- 89% of households with an annual income above $100,000 use YouTube
Gender
- Over 50% of YouTube users are female
(CPG = CONSUMER PACKAGED GOODS)
Once you have selected your primary platforms be sure to map out a branding and target audience strategy for your business!
As mentioned above the social media platform that you choose for your brand or business is going to be heavily dependent on who is in your target audience and what they are looking for. That means without creating a proper target audience outline as well as branding yourself or business to stand out, it will be difficult for you to understand what you should be posting to your chosen social media platform to grab the attention of your audience so that they choose your business or your competitors!
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